Almost three quarters of all workers like to check their social media feeds on their
smartphones during business meetings and conferences according to a new poll.
The survey by meeting space provider MeetingsBooker.com, found that 71% of staff
regularly checked feeds from sites such as Twitter, Facebook and LinkedIn on their
phones during meetings.
Reasons given included wanting to check in to location services such as Foursquare
(18%), keeping up with breaking news (12%) and keeping abreast of what friends and
connections were doing (55%).
The poll found that almost a half of all conference delegates now rely on their
smartphones to connect and find information prior to events with 47% saying they
turned to Facebook and Twitter for details.
But Twitter is the preferred platform for live debate around events with conference
organisers increasingly encouraging delegates to use Twitter hashtags and 28% of
those polled considering themselves regular in-meeting tweeters.
But despite the widespread use of social media for professional purposes an honest
eight per cent of those polled admitted their smart phones allowed them to opt out
of dull moments.
However it seems most of us draw the line at using our phones to play games with
only one per cent willing to admit to using their phones for secret gaming sessions
during work meetings.
When asked about the number of social media channels checked during meetings, a
fifth said they looked at just one, 11% said that they looked at, on average, two
sites in a meeting while only four per cent of individuals admitted to checking
three or more.
Much fewer workers however, admitted to actually updating their social media channels
Only seven per cent of respondents owned up to tweeting in a meeting, whilst three
per cent said that they had updated their Facebook status.
MeetingsBooker.com founder Ciaran Delaney said the survey showed how social media
was having an increasing impact on the working and meeting environment.
He said: "We have seen over the last four years a significant increase in requests
for conference venues with strong internet access. Our users are also now specifically
requesting venues that also offer free WIFI. Meeting planners obviously focus on
price and location when deciding on their venue but good Internet access is now
a key consideration."
"Interestingly, this is common now in most cities we work with around the world
from New York to London. Meeting attendees use their smartphone on a daily basis
like the rest of us, so when they want to share information or connect during a
meeting the first place they will go is social media."
"Smart conference organisers embrace this and use hashtags and Facebook pages
to build a community for their attendees and also promote their events. There used
to be a fear factor in opening up such a open forum of discussion during an event,
but now I think most people recognise that its better to be involved and provide
a solution rather than let people create it themselves."
The survey looked at the smartphone habits of 1000 office workers. Almost all (97%)
said they regularly took their phones into meetings with them with almost as many
(95%) saying they muted their devices.
Apple iPhones accounted for 42% of all smart devices in the poll with phones using
the Android platform being used by 55% of those surveyed.
One male respondent commented: "I sometimes pretend that I am checking my emails
when actually I'm looking at Twitter. There are some meetings which are just so
dull that you need it to help pass the time."
Another respondent said: "Often meetings drag on longer than they need too
and it is so tempting to grab your phone and check Facebook.
"I have attended conferences where the use of social media sites, particularly
Twitter, has been openly encouraged. Sometimes its easier to ask a question via
the Twitter hashtag rather than put up your hand in front of 100 strangers"
Ciaran (@) meetingsbooker.com
Tel: +353 1 443 4632